A Welcome From Our Founder
Bravura-AI worked quietly in the trenches of process manufacturing – the kind of places where grease-stained P&IDs still paper the walls, where engineers spend more time hunting down valve specs than actually optimizing systems. Our team became something clients relied on without fanfare, solving problems they’d accepted as “just part of the job.”
The dream was always bigger than basic automation. In the early days, we proved something radical: that unifying plant data could be affordable, intuitive, and transformative – no PhD required. While others chased complexity, we focused on eliminating the mundane: the human errors in changeovers, the wasted hours reconciling spreadsheet versions, the preventable audit failures.
Then came the inflection point no one could ignore. The AI revolution didn’t change our direction – it supercharged what we’d been building all along. Suddenly, the tools we’d crafted to handle today’s problems became the foundation for solving tomorrow’s. That quiet utility? It’s now the backbone of plants running with precision once thought impossible.
What began as a better way to manage P&IDs has become something far more profound: the operating system for industrial transformation. The facilities running on Bravura-AI today don’t just work differently – they think differently. And this?
This is just the beginning.
Our Mission, Vision and Core Values
“Bravura-AI’s platform uniquely combines generative and agentic AI, engineering data orchestration and workflow tools to dramatically increase industrial engineering, operations and maintenance productivity.
Bravura unifies system design and engineering data into a foundational model, reducing time to market and process risks while optimizing engineering resources.“
“To redefine the future of process manufacturing by creating a world where every plant, facility, and engineer operates from a single source of contextualized truth. We envision industries where data flows seamlessly from design to operations, where AI augments human expertise, and where sustainable innovation is unstoppable because the tools to build it are accessible to all.”
“Bravura-AI: Where data unity meets fearless innovation
—empowering engineers to build the sustainable future.”
1. Engineer Empowerment
“Tools should amplify genius, not hinder it.”
We equip engineers and technicians with intuitive, AI-augmented systems that unlock their full potential—because the best solutions come from empowered experts.
2. Data Unity
“One truth, one namespace, zero silos.”
We relentlessly unify fragmented data across disciplines (Process, Controls, Mechanical, Operations) to eliminate redundancy, errors, and inefficiency.
3. Fearless Innovation
“If it doesn’t feel like ‘cheating,’ we’re not pushing hard enough.”
We challenge industry norms with disruptive speed and precision, turning constraints (budgets, timelines) into catalysts for creative problem-solving.
4. Sustainable Impact
“Optimize today, sustain tomorrow.”
We measure success by how our solutions advance energy efficiency, reduce waste, and accelerate the global transition to sustainable manufacturing.
5. Partnership Over Prescription
“Your pain points are our blueprint.”
We listen first, then co-build. Whether onboarding or scaling, we prioritize adaptability—because no two facilities or teams innovate the same way.
6. Relentless Simplification
“5S for data, clarity for people.”
We transform complexity into intuitive workflows, because the deepest insights should be the easiest to access.
Our Management Team
Brian McWhorther
President & CEO
Brian McWhorter brings 23 years of experience spanning plant operations, process controls, and data integration – building a career at the intersection of hands-on industry expertise and cutting-edge innovation.
His journey—from optimizing FDA-regulated batch processes to pioneering renewable energy solutions—has reinforced his conviction that sustainable progress hinges on unifying data, technology, and human expertise.
Today, Brian’s mission is unequivocal: to be a driving force in the global industrial transition. He champions the transformative moment when data flows seamlessly from the control room to the boardroom – the catalyst where real transformation begins.
Kees Pronk
General Manager, EMEA
After over 25 years shaping strategy at industry leaders like BT Global and Optimizely—including spearheading Microsoft’s Western European approach to integrating customer/partner voices across products, services, processes, and tools—he reached a pivotal moment: time to build something from the ground up.
His extensive cross-functional expertise—spanning marketing, solution sales, customer success, CX, strategy, operations, and people management within global IT—became foundational to Bravura AI’s meticulously crafted launch platform.
Kees’s contribution centers on three uncompromising priorities: driving revenue, delivering measurable business value, and executing superior marketing in competitive customer/partner engagements to maximize impact on objectives, milestones, and budgets.
Mart Berutti
Director of Strategic Growth
Mart began his career focused on solution sales, new product introduction, and technology adoption. His expertise led Munger Company Inc. to appoint him as President and co-founder of a new division dedicated to MiMiC Simulation Software.
Under his leadership, the division (named Mynah) saw its team double and revenue triple before being sold. The technology achieved global adoption across 52 countries, serving industries including chemical, refining, energy production, life sciences, pulp and paper, food, and mining.
Emerson acquired Mynah in 2007, and their ecosystem became his professional home and comfort zone. Mart now applies this specialized expertise to elevate client operations through dynamic insights and thought leadership in digital twin technology, data governance, and plant operations efficiency.
Chris Tsangos
Chief Strategy Officer
Chris Tsangos stands as a foundational architect of Greece’s innovation ecosystem. He co-established the Athens Innovation Centre with Bill Gates, pioneered Greece’s first national innovation competitions, and served as Chairman of Youth Entrepreneurship/Junior Achievement alongside membership on the Innovation Committee of the Hellenic-American Chamber of Commerce. His commitment extends to cultivating entrepreneurial culture within the educational system.
During his international high-tech career, Chris served as President & CEO of Microsoft Greece and Regional Marketing Officer for Online Consumers in Central & Eastern Europe – earning recognition in Microsoft Corporation’s Platinum Club. Previously, he held leadership roles including General Manager of Intel Greece, Business Unit Director for Intel EMEA HQ, and Marketing Director for Madge Networks EMEA, where his contributions were honored with the HMS Royal Award for Exports from Queen Elizabeth II.
His technical foundation was forged during early engineering work advising the European Union and developing electronic innovations for Airbus and Jaguar.
Redundancy by Design
Resilient Innovation
At Bravura AI, we don’t just innovate—we future-proof. Our development strategy is rooted in redundancy by design, ensuring continuous progress across our critical domains.
But technology alone isn’t enough. We’ve structured our teams for resilient innovation—with developers cross-trained to operate fluidly between components. If one area demands surge capacity, another lends strength. No single point of failure. No stalled roadmaps. Just relentless forward motion, no matter the challenge.
This is how we turn industrial potential into unstoppable reality.
Our Story
Pre - 2020
20+ years of plant management, systems development & sales experience in industrial & process industries.
2020 - 2023
Core capabilities of Plant Unity Platform identified via projects with Emerson Impact Partner Network.
2022 - 2023
Early development work on Plant Unity platform with multiple beta deployments.
2024
Bravura team formation & business launch
2024
CentreBlock merger completed in 2024 to accelerate analytics, visualization & GUI development. Joined Microsoft Founders Hub.
2024 - 2025
Pre-seed funding round to drive early development.
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