For Investors
The Information Foundation
for Industrial Software
Bravura-AI enables industrial organizations to build production-ready digital solutions in hours and days instead of weeks and months.
PlantUnity transforms fragmented engineering and operational information into a reusable foundation that dramatically reduces development time, implementation risk and long-term maintenance costs.
Every industrial software project starts by solving the same information problems.
- Connecting systems.
- Cleaning data.
- Standardizing structures.
- Understanding relationships.
"Companies solve these problems again and again, spending millions every year rebuilding the same foundation."
PlantUnity solves those problems once. Every future application starts from there.
Bravura-AI doesn't accelerate one application. It accelerates every application that follows.
Bravura-AI has quietly solved the hardest problem in industrial software. Once PlantUnity is in place, every future application—whether it's AI, analytics, engineering tools, digital twins, reporting, or something that doesn't exist yet—can be delivered dramatically faster, at lower cost, and with a much higher probability of long-term success. That's a platform capable of compounding value.
The Architecture of Failure
AI isn't the problem.
Dashboards aren't the problem.
Digital Twins aren't the problem.
Apps aren't the problem.
Every failure shares the same root cause.
Fragmented information.
Missing context.
Organizational readiness.
Why we Win
Traditional Development
- Collect Data
- Build integrations
- Clean information
- Create context
- Build application
- Repeat for next project
Bravura-AI Advantage
- PlantUnity already exists
- Choose application
- Deliver in hours or days
- Repeat
- Repeat
- Repeat
The Four-Step Methodology
Centralize
Standardize
Optimize
Contextualize
Every Customer Makes the Platform Stronger
PlantUnity
New customer
New connectors
New context
New reusable components
Faster future applications
More customers
Accelerated Market Capture
The Market Opportunity
We aren't just competing in the existing industrial software market; we are unlocking the massive "latent demand" for digital transformation that has been blocked by technical debt and fragmentation.
01
Industrial software
02
Digital transformation
03
Industrial AI
04
Engineering productivity
05
Operational intelligence
Engineered for Scalability
Strategic Focus
Recurring revenue potential.
As the foundation deepens, our share of the customer's IT stack becomes highly sticky and expanding.
High-margin revenue engine where upsells and ecosystem transactions incur near-zero incremental delivery costs.
Platform
SaaS Licensing
Recurring subscription revenue based on facility size, data volume, and the number of active applications deployed across the enterprise.
Professional Services
High-Value Upfront Revenue
Monetizes upfront architecture and setup. Drives immediate cash flow and accelerates customer time-to-value.
Application Development
Value-Based Monetization
Premium, high-margin software additions built on our platform to solve specific client needs.
Partner Enablement
Leveraged Ecosystem Growth
Monetizes developer toolkits. Partners expand our market footprint organically while scaling platform volume.
Support
High-Retention Annuity
Tiered, recurring SLAs that lock in multi-year account stability and steady service margins.
Licensing
Scalable Volume Pricing
Tiered subscription models that expand automatically as our clients scale facility sizes and data volume.
Future Marketplace
Exponential Network Effects
A transaction-based take-rate on third-party apps and connectors, unlocking a scalable marketplace stream.
Why Bravura-AI Is Difficult to Replicate
Our competitive advantage isn't just code; it's a structural barrier built from multi-disciplinary convergence.
Decades of industrial expertise
PlantUnity architecture
Reusable components
Domain knowledge
Implementation methodology
Organizational readiness
Customer relationships
Production experience
Leadership
Brian McWhorter
Founder & CEO
- Entrepreneur with 12+ years driving revenue growth
- 25 Years in Process Manufacturing Industry - Operations, Automation & Software Development
- BS Chemical & Biological Engineering, University of Iowa
- Lecturer, University of Iowa
Mart Berutti
Board Member & Strategic Projects
- President & Co-Founder, MYNAH Technologies
- Emerson VP Process Simulation, VP Digital Transformation, VP Software Commercialization, VP Life Sciences
- BS Chemical Engineering, Missouri University of Science & Tech
- Industry Speaker & Writer
Chris Tsangos
Chief Strategy Officer
- Investor / Entrepreneur with M&A exists to Meta, Dell, iHeartRadio
- Executive positions at Microsoft, Intel
- BS Engineering Reading University
- Executive training Wharton INSEAD of Business School
Damon Kirin
COO & General Counsel
- Co-Founder, NOLA AI
- Founder, Kirin Law Firm
- JD, Tulane University
- BS, Environmental Science, University of Michigan
- Serial Entrepreneur
- Passionate AI Futurist
Stephen Kaufman
CTO
- Microsoft Chief Architect, Americas
- IT Executive with 25+ years Microsoft experience
- Global Solutions Architect
- WW Integration Community Lead
- University of St Thomas, BA Computer Science & Marketing
Elizabeth Bernard
IP Strategist
- IP Litigation 20+ Years
- Former Litigator and Partner – Google and Kirkland & Ellis
- Partner – Daignault Iyer
- ~ $2 Billion Assertion Findings
- BS Chemical Engineering, University of Iowa
- JD Washington University in St Louis
