AI agents fail at the execution layer. We fixed the layer.
Why the foundation had to
come first.
Because raw plant data is chaotic, orphaned, and unreliable. PlantUnity is the industrial engine that centralizes, standardizes, optimizes, and contextualizes it—turning noise into decision-grade information architecture before a single app, solution or AI model runs.
This is why most AI agents fail at the execution layer, and why our customers deploy successful solutions in a fraction of the time, with PlantUnity as the non-negotiable bedrock.
From Babysitting Plants to Teaching Machines
How a Former Plant Manager Discovered That Perfect Data, and a Little AI, Might Just Be the Key to Industrial Nirvana.
Ten years into his career, Brian McWhorter was offered the plant manager’s chair. He turned it down. “I just didn’t like the idea of babysitting. It wasn’t really innovating. ”That refusal set him on a path that would eventually land him at the intersection of industrial automation and generative AI. Today he’s building a system that lets AI read industrial code, compare it to design documents, and catch errors that would otherwise cost millions.
THE HYPOTHESIS
McWhorter had developed an idea: if you could command every piece of data used to design and manage an automation system—every parameter value in every microprocessor—you could operate a plant exponentially better.
Unified AI for Engineering Excellence
“Bravura-AI’s platform uniquely combines generative and agentic AI, engineering data orchestration and workflow tools to dramatically increase industrial engineering, operations and maintenance productivity. Bravura unifies system design and engineering data into a foundational model, reducing time to market and process risks while optimizing engineering resources.“
Redefining Process Manufacturing
“To redefine the future of process manufacturing by creating a world where every plant, facility, and engineer operates from a single source of contextualized truth. We envision industries where data flows seamlessly from design to operations, where AI augments human expertise, and where sustainable innovation is unstoppable because the tools to build it are accessible to all.”
Our Values
“Bravura-AI: Where data unity meets fearless innovation—empowering engineers to build the sustainable future.”
Engineer Empowerment
“Tools should amplify genius, not hinder it.”
We equip engineers and technicians with intuitive, AI-augmented systems that unlock their full potential — because the best solutions come from empowered experts.
Data Unity
“One truth, one namespace, zero silos.”
We relentlessly unify fragmented data across disciplines (Process, Controls, Mechanical, Operations) to eliminate redundancy, errors, and inefficiency.
Fearless Innovation
“If it doesn’t feel like ‘cheating,’ we’re not pushing hard enough.”
We challenge industry norms with disruptive speed and precision, turning constraints (budgets, timelines) into catalysts for creative problem-solving.
Sustainable Impact
“Optimize today, sustain tomorrow.”
We measure success by how our solutions advance energy efficiency, reduce waste, and accelerate the global transition to sustainable manufacturing.
Partnership Over Prescription
“Your pain points are our blueprint.”
We listen first, then co-build. Whether onboarding or scaling, we prioritize adaptability — because no two facilities or teams innovate the same way.
Relentless Simplification
“5S and Six Sigma for data, clarity for people.”
We transform complexity into intuitive workflows, because the deepest insights should be the easiest to access.
5S / 6 Sigma Alignment
5S (Sort, Set in Order, Shine, Standardize, Sustain):
A lean tool designed to create an organized, efficient, and safe workspace.
Six Sigma:
A data-driven methodology aimed at improving quality by identifying and eliminating defects, ensuring processes achieve near-perfection.
Leadership
Brian McWhorter
Founder & CEO
- Entrepreneur with 12+ years driving revenue growth
- 25 Years in Process Manufacturing Industry - Operations, Automation & Software Development
- BS Chemical & Biological Engineering, University of Iowa
- Lecturer, University of Iowa
Mart Berutti
Board Member & Strategic Projects
- President & Co-Founder, MYNAH Technologies
- Emerson VP Process Simulation, VP Digital Transformation, VP Software Commercialization, VP Life Sciences
- BS Chemical Engineering, Missouri University of Science & Tech
- Industry Speaker & Writer
Chris Tsangos
Chief Strategy Officer
- Investor / Entrepreneur with M&A exists to Meta, Dell, iHeartRadio
- Executive positions at Microsoft, Intel
- BS Engineering Reading University
- Executive training Wharton INSEAD of Business School
Damon Kirin
COO & General Counsel
- Co-Founder, NOLA AI
- Founder, Kirin Law Firm
- JD, Tulane University
- BS, Environmental Science, University of Michigan
- Serial Entrepreneur
- Passionate AI Futurist
Stephen Kaufman
CTO
- Microsoft Chief Architect, Americas
- IT Executive with 25+ years Microsoft experience
- Global Solutions Architect
- WW Integration Community Lead
- University of St Thomas, BA Computer Science & Marketing
Elizabeth Bernard
IP Strategist
- IP Litigation 20+ Years
- Former Litigator and Partner – Google and Kirkland & Ellis
- Partner – Daignault Iyer
- ~ $2 Billion Assertion Findings
- BS Chemical Engineering, University of Iowa
- JD Washington University in St Louis
Our History
Key events from the past until now
Starting point
20+ years of plant management, systems development & sales experience in industrial & process industries.
2020 – 2022
First idea spark and core capabilities of PlantUnity identified via projects with Emerson Impact Partner Network.
2022 – 2023
Early development work on PlantUnity platform with multiple beta deployments.
2024
Bravura team formation & formal business launch.
2024
Joined Microsoft Founders Hub.
2024 – 2025
Pre-seed funding round to drive early development.
2025
First commercial customer signed.
2026
Partnership MOU with Onyx360 signed.
2026
Exclusive invitation to contribute to hospital of the future NOW (Stanford University).
2026
2 products launched on top of PlantUnity solution.
Who We Serve
PlantUnity is expected to have the biggest positive impact on budgets,
project timelines and the quality of deliverables in the following industries
Oil and Gas
In the high-stakes, asset-intensive world of Oil & Gas, the biggest positive impact of a platform like Bravura-AI is crushing the systemic Information Entropy that paralyzes legacy infrastructure.
By shifting the paradigm from an AI-first approach to an information-centric foundation (a true Plant OS), Bravura-AI resolves the industry's most expensive bottleneck: the multi-million dollar gap between raw field data and actionable, decision-grade operations.
Ultimately, the biggest win for Oil & Gas is economic agility. Bravura-AI transforms a company's digital strategy from a high-risk, capital-heavy software project into an immediately deployable plant operating system that scales across assets seamlessly.
Chemical
In chemical manufacturing—particularly specialty and batch chemicals—the single biggest positive impact of Bravura-AI is taming recipe and process complexity by seamlessly bridging business logic and plant floor execution.
Because the industry relies heavily on precise sequencing and strict quality standards, the transition to an information-centric foundation fundamentally changes how plants handle their two biggest headaches: batch variability and structural data silos.
For the chemical industry, Bravura-AI transforms the plant floor from a fragmented collection of legacy silos into an agile, information-driven ecosystem where recipe execution is flawless, and time-to-value for new software is practically zero. Our customers can focus on maximizing margins via batch yield optimization, and leverage operational agility of fast-tracking ISA-95 standardization.
Pharmaceutical
In the pharmaceutical industry—where a single batch deviation can cost millions and delaying a tech transfer means missing critical market windows—Bravura-AI’s biggest positive impact is demolishing the friction between clinical development and commercial-scale manufacturing.
Because pharma operates under the absolute highest stakes of regulatory scrutiny and process precision, shifting to an information-centric foundation (a true Plant OS) completely redefines how the industry handles validation, compliance, and batch execution.
Ultimately, the biggest win for Oil & Gas is economic agility. Bravura-AI transforms a company's digital strategy from a high-risk, capital-heavy software project into an immediately deployable plant operating system that scales across assets seamlessly.
News and Events
Our Articles and other news
Can AI help with energy optimization?
ABB recently asked an essential question: Can AI help with energy optimization? They are absolutely right—this is about so much more than pretty dashboards and
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From Plant Task Mastering to Teaching Machines
How a Former Plant Manager Discovered That Perfect Data—and a Little AI—Might Just Be the Key to Industrial Nirvana Ten years into his career, Brian
